Chief & Co for Builders & Contractors

01 — The cost of the status quo

Right now, jobs are walking out the door. Quietly.

Every missed call was a quote request. Every slow follow-up was a job that went to the builder who called back first. None of it shows on the books — which is exactly why no one fixes it.

78%

of homeowners hire the first builder who gets back to them — not the cheapest.

Lead-response research

£40k+

a single extension or refurb — the size of job one missed call can cost you.

Illustrative

1 in 3

enquiries land evenings and weekends — off the tools, and the phone goes unanswered.

Industry estimate

5 min

after a web enquiry, a lead is far harder to reach. Speed wins the job.

MIT Lead Response

02 — Watch it work

A homeowner enquires. Chief's already replied.

This is your enquiry line — on WhatsApp, day or night. It answers in seconds, in your firm's name, qualifies the job and books the site survey. Your team, quietly copied in.

▶ Watch a full job won, start to finish →

Chief · AGL Construction

online

Hi, you've reached AGL Construction — how can I help with your project?09:12

After a quote on a rear extension in SW11 — around 20m². Rough cost and timeline?09:12

Happy to help. A single-storey rear wraparound like that usually runs 14–16 weeks. To price it properly we'd survey the site — are you the homeowner, and is there a budget in mind?09:13

Yes, homeowner. Budget around £250k. When could someone come?09:13

Booked a site survey for Thursday 2pm and sent you a confirmation. You'll have a fixed-price quote within a week of the visit.09:14

Team notified · survey booked

▸ Replay the conversation

03 — What it handles

From the first enquiry to final handover.

Every message a building firm actually gets — answered properly, in your name, whether you’re up a scaffold or fast asleep.

The after-hours quote request

“Can you do a loft conversion? Rough cost?”

“We can — a dormer loft typically runs £55–70k over 8–10 weeks. Shall I book a free site survey?”

Answered from your own price guide, survey booked — the lead never went cold.

The ‘are you accredited?’ check

“Are you insured and certified?”

“Yes — CHAS, Constructionline Gold, NICEIC and Gas Safe registered, fully insured. Happy to send certificates.”

Every credential answered instantly, straight from your own records.

The quote chase

(A quote sent eight days ago, no reply.)

“Just following up on your extension quote — any questions, or shall I pencil in a start date?”

Chief chases every quote so none go quiet — the difference between a full book and a slow month.

The site-visit reschedule

“Something’s come up — can we move Thursday’s survey?”

“Of course — Friday 10am or Monday 2pm instead? I’ll re-brief the team.”

Moved, confirmed and the crew re-briefed, without a single phone call.

The mid-build client update

“How’s the steel going? Still on for Friday?”

“On track — steels go in Thursday, first fix starts Monday. I’ll send photos this evening.”

Clients kept in the loop automatically — fewer anxious calls to the site manager.

The subbie & supplier chase

(Plasterer hasn’t confirmed next week.)

“Confirming you’re on the SW11 job Tuesday — reply YES to lock it in.”

Chief chases subbies and deliveries so the programme doesn’t slip a day.

04 — Everything it does

One hire. A whole back office.

Not a quote form with a few auto-replies. This is the full front-desk and site-office workload a building firm carries — handled in your name, around the clock.

The enquiry line

Answers every call, WhatsApp, web form & email in seconds
Qualifies the job — scope, budget, timeline, address
Books site surveys straight into the diary
Answers accreditations, areas covered, availability
Texts back every missed call while you’re on site

Quotes & follow-up

Sends your quote templates and price guides
Chases every quote until it’s answered
Follows up estimates and site visits
Books and reschedules surveys
Syncs with Buildertrend, Tradify, Jobber or your job software

Clients on the job

Sends progress updates and site photos
Answers ‘when are you back?’ and schedule questions
Flags snags and change requests to you
Keeps clients calm through the messy middle
Collects reviews at handover

The money

Sends deposit and stage-payment requests
Chases overdue invoices
Logs variations and extras
Issues receipts and payment links
Keeps the cashflow moving

Suppliers & subbies

Confirms subcontractors for the week ahead
Chases material orders and deliveries
Reminds the crew of the day’s site
Keeps the programme from slipping
Flags clashes before they cost a day

Compliance & back office

Keeps CHAS, Gas Safe & insurance renewals on schedule
Files certificates and O&M documents
Sends you a nightly site & enquiry summary
Keeps job records clean and in one place
Reports the work it brought in

And the moment something needs you on the tools or on the phone, it hands straight over — the client never sees the seam.

05 — Meet the team it brings

Not a chatbot. A workforce — led by your own Chief of Staff.

One hire. It arrives trained on your prices, your trades and your standards. It never clocks off.

Your Chief of Staff

One mind over the whole firm — every enquiry, every quote, every job, every invoice, held at once. Sharper every day.

Give it a name and a voice — trained on your prices, your trades and your standards.

Front desk

Never miss a quote

Picks up the call while you're 20 feet up a scaffold, the web enquiry at midnight, the email no one saw. Answers in seconds, in your firm's name.

Estimating

Every quote, chased

Sends the quote, follows it up, and won't let one go quiet — the difference between a full order book and a slow month.

iii

Site & clients

Clients kept calm

Sends progress updates and photos, answers “when are you back?”, flags snags to you — so the site manager isn't fielding calls all day.

Accounts

Deposits & invoices, handled

Requests the deposit, chases the overdue invoice, logs the variation — so the cashflow keeps moving without the awkward chase.

Suppliers & subbies

The programme, protected

Confirms subbies for the week, chases material deliveries, reminds the crew — so a no-show doesn’t cost you a day.

The ledger

Proof it paid for itself

Every job it books and quote it wins, attributed. "It pays for itself" becomes a number you watch.

06 — Why a team can't compete

A team is split across people. It is one mind.

A human back office

Estimators, coordinators, admins. Inboxes, sick days, handovers — and the quote that sat unanswered while everyone was on site.

Chief & Co

One mind holding every enquiry, quote, job and invoice at once. Never off. Never forgets. Answers the moment a lead lands.

Nothing slips through the cracks — because there are no cracks.

07 — You're always in charge

Chief works exactly as much as you let it.

By command

You ask. It does it.

On approval

It proposes. Nothing goes out until you say yes.

Full autopilot

It runs inside your rules, and tells you what it did.

A person is only ever a moment away.It hands over the instant a conversation needs one — the customer never sees the seam.

Your brand. Your data. Your asset.It works on top of the system you already run — not a marketplace you rent.

08 — It keeps the receipts

Every pound it brings in, attributed.

Most software asks you to take the value on trust. Chief logs what it actually won you — quote by quote, job by job.

Enquiries answered after hours

Quotes won from fast follow-up

£0

Extra revenue booked

£0

Illustrative figures, one firm over a month. Real numbers vary — but the ledger is live, and the receipts are yours.

Never lose a leadwhile you're on the tools.