How it works Prototype Pricing Try it live →
Live demo · call Chief right now

Watch Chief answer the phone.

This is the AI front desk running Performance Sport. Below, a real call is playing out live — and landing in the owner’s dashboard as it happens. Then pick up your phone and call her yourself.

9:41●●● ▼ 82%
Incoming call · answered
+44 7700 900 118
00:00
Chief
Chief & Co · Performance Sport
app.chiefandco.ai/performance-sport
Live
37
Handled today
8
Bookings taken
0
Missed calls
Live activitynow
  • Priya M. · SMS — asked about bat hireAnswered10:48
  • Sophie T. · WhatsApp — refund queryFlagged → Sam10:02
  • New caller · voice — quoted court ratesEnquiry09:15
● Live — Chief is taking a booking call. Watch it appear in the dashboard.  · 
Call Chief
+44 0000 000 000
Your turn. Tap to call — try booking a court or asking your trickiest question.
Call now →
Message on WhatsApp
+44 0000 000 000
Text her like a member would — she replies in seconds, any hour.
Open WhatsApp →
No sign-up to call. Then log in and see your own call land ↓
How the demo works

Hear it. Then see it land.

Not a video or a script — the real system, the same one that would run your club. Three steps, about five minutes.

1
Call or message
Ring Chief or WhatsApp her now. She answers instantly, quotes real availability, books courts, handles the awkward ones. Live — not a recording.
2
Log into the dashboard
Grab demo access and open the Performance Sport owner view. Your call is already there — transcript, recording, outcome, within a minute.
3
See the whole day
Browse a full day of conversations, the nightly roundup, live threads and the quality score. This lands in your inbox every morning.
She works every channel

Same brain on WhatsApp.

While you were reading this

A whole front desk — without the front desk.

Answers every call
Voice, WhatsApp & SMS in one brain. First ring, 24/7, every channel at once — never a missed booking.
Books on the spot
Quotes real availability and takes the booking live, then texts the confirmation and an invite link.
Works while you sleep
The 9pm "any courts tomorrow?" gets answered and booked — not lost to voicemail or a rival club.
Reports nightly
Every conversation transcribed, scored and summarised. Your whole day, in one glance, each morning.
Wins members back
On the full platform, she finds dormant players in your data and reaches out automatically.
Flags what needs you
Knows when a human’s required — escalates the refund, the complaint, the edge case, straight to you.
See what it costs your club →
The apps behind the demo

One platform. Two apps.

The owner dashboard you’ve been watching, and the player app your members will live in — coming soon to iOS and Android.

Player · home screen

One tap from the club, all day.

Chief & Co shows up exactly where the club already lives — right on your members' home screen, a tap away from booking, ranking and their next game.

Chief & Co on a player’s phone home screen
Player app · open

Rating, bookings & highlights in one place.

Per-corner rating, upcoming matches, lessons and highlight reels — the whole player experience, in your club’s colours.

Chief & Co player app
Owner dashboard · front desk

The whole club, running itself, on one screen.

Calls, bookings, retention and Chief’s activity — the single screen you check once a day. This is the live dashboard from the demo above.

Chief & Co owner dashboard
Player app · coming soon
Coming soon to the
App Store
Coming soon to
Google Play
Simple pricing

Priced against a salary, not software.

One flat managed fee, plus pay-as-you-go usage. No setup fee, no contract lock-in.

30-day money-back guarantee
Chief · front desk
—/mo + usage
The AI receptionist — every call, WhatsApp and text answered and booked, 24/7, with your nightly roundup.
Full platform
—/mo + usage
Everything in Chief, plus retention, performance ranking, marketing autopilot, coaching and events — the whole club.
See the full breakdown & estimate your club →

Stop reading. Call her.

Call Chief now →
How it worksPrototypePricingTry it live
© 2026 Chief & Co · Run your club. · Performance Sport is a demonstration club.