Chief & Co for Golf Clubs, Hotels & Resorts

01 — The cost of the status quo

Right now, bookings are slipping away. Quietly.

Every unanswered call was a fourball, a room night or a function enquiry. Every slow reply was a guest who booked the resort down the road. None of it shows on the tee sheet — which is exactly why no one fixes it.

78%

of guests book the first venue that gets back to them — not the cheapest green fee.

Lead-response research

1 in 3

enquiries land evenings and weekends — when the shop's shut or you're out on the course.

Industry estimate

5 min

after an enquiry, a booking is far harder to win. Speed takes the tee time.

MIT Lead Response

24/7

the tee sheet, the rooms and the function diary all need answering — you don't.

Always on

02 — Watch it work

A guest enquires. Chief's already booked it.

This is your bookings line — on WhatsApp, day or night. It answers in seconds, in your club's name, holds the tee time and the room, and takes the deposit. Your team, quietly copied in.

▶ Watch a full booking won, start to finish →

Chief · Oakmoor Golf & Resort

online

Hi, you've reached Oakmoor Golf & Resort — how can I help?21:12

Any tee times for a fourball this Saturday? And 2 rooms the night before?21:12

We do — Saturday 9:40am for four, and two double rooms Friday night. That qualifies for our stay-and-play rate. Shall I hold it?21:13

Perfect. Can we add the driving range and dinner?21:13

Done — a range bay from 8am and a table for four at 7pm Friday. Confirmation sent and deposit taken. See you Friday.21:14

Deposit taken · booking confirmed

▸ Replay the conversation

03 — What it handles

From first enquiry to final putt.

Every message a club, hotel and resort actually gets — answered properly, in your name, whether the shop’s slammed or long shut.

The after-hours tee time

“Any fourball slots Sunday morning?”

“Yes — 8:20 or 9:10 Sunday. Members’ rate applies. Shall I book it and add buggies?”

Booked straight into the tee sheet, out of hours — the group never rang elsewhere.

The stay-and-play enquiry

“Two nights, golf both days, for six?”

“I can package that — six rooms, two rounds and breakfast. I’ll email the quote and hold the dates.”

Rooms, tee times and breakfast packaged in one reply.

The wedding enquiry

“Do you host weddings? 120 guests next June.”

“We do — I’ve sent our brochure and pencilled a viewing for Thursday with our events manager.”

Captured, brochure sent, viewing booked — before the couple moved on.

The society & corporate day

“Corporate golf day for 24 in September?”

“Perfect for our society package — coffee & bacon rolls, 18 holes and a two-course dinner. Shall I hold the date?”

Group day scoped and held, deposit link sent.

The weather rebook

“Course closed today — can we move our round?”

“Of course — I’ve moved your fourball to Sunday 10am and refunded today’s buggies. All confirmed.”

Cancellations turned into rebookings, not refunds walking out.

The membership enquiry

“What does full membership include?”

“Seven-day access, a member’s guest rate and priority booking — I can book you a tour with the pro this week.”

Every membership enquiry answered and toured, not lost to voicemail.

04 — Everything it does

One hire. A whole resort team.

Not a booking form with a few auto-replies. This is the full front-of-house workload a golf resort carries — across the shop, the hotel and the events office, handled in your name, around the clock.

The bookings line

Answers every call, WhatsApp, web form & email in seconds
Books tee times, range bays and buggies
Takes room reservations and stay-and-play
Books tables, functions and events
Texts back every missed call at the shop

Golf operations

Manages the tee sheet and starter list
Society, corporate and visitor bookings
Competition entries and comp fees
Green fees, member guests and packages
Coaching, academy and range sessions

Hotel & guests

Room reservations and availability
Stay-and-play and group blocks
Pre-arrival, check-in and concierge questions
Upsells spa, dining and late checkout
Answers guests around the clock

The money

Takes deposits and balance payments
Chases outstanding balances
Sends receipts and payment links
Protects against no-shows
Keeps the cashflow moving

Events & weddings

Captures wedding and function enquiries
Sends brochures and holds dates
Books viewings with your events team
Scopes society and corporate days
Chases every enquiry to a booking

Members & back office

Renewals, subs and member queries
Wins back lapsed members
Weather cancellations and rebooks
Sends a nightly bookings & revenue summary
Keeps records clean in one place

And the moment something needs a person — the head pro, the events manager, the duty manager — it hands straight over. The guest never sees the seam.

05 — Meet the team it brings

Not a chatbot. A workforce — led by your own Chief of Staff.

One hire. It arrives trained on your rates, your tee sheet and your standards. It never clocks off.

Your Chief of Staff

One mind over the whole resort — every tee time, room, table and function, held at once. Sharper every day.

Give it a name and a voice — trained on your rates, your packages and your standards.

Front desk

Never miss a booking

Picks up the call while the shop's slammed, the enquiry at midnight, the email no one saw. Answers in seconds, in your club's name.

Golf ops

The tee sheet, full

Books fourballs, society days and visitor rounds, takes comp entries and range sessions — the sheet stays full without the shop grind.

iii

Hotel & events

Rooms and functions, filled

Handles stay-and-play, room reservations, wedding and function enquiries — and books the viewing before the guest moves on.

Accounts

Deposits & balances, handled

Takes the deposit, chases the balance, sends the receipt — so cashflow keeps moving without the awkward chase.

Members

Members kept close

Renewals, subs, guest passes and win-backs — so lapsed members come back and no renewal slips.

The ledger

Proof it paid for itself

Every booking it takes and enquiry it wins, attributed. "It pays for itself" becomes a number you watch.

06 — Why a team can't compete

A team is split across people. It is one mind.

A human front-of-house

Reception, golf ops, events, reservations. Inboxes, shift gaps, handovers — and the wedding enquiry that sat unanswered while everyone was on the tee.

Chief & Co

One mind holding every tee time, room, table and function at once. Never off. Never forgets. Answers the moment an enquiry lands.

Nothing slips through the cracks — because there are no cracks.

07 — You're always in charge

Chief works exactly as much as you let it.

By command

You ask. It does it.

On approval

It proposes. Nothing goes out until you say yes.

Full autopilot

It runs inside your rules, and tells you what it did.

A person is only ever a moment away.It hands over the instant a conversation needs one — the customer never sees the seam.

Your brand. Your data. Your asset.It works on top of the system you already run — not a marketplace you rent.

08 — It keeps the receipts

Every booking it brings in, attributed.

Most software asks you to take the value on trust. Chief logs what it actually booked you — tee time by tee time, room by room.

Enquiries answered after hours

Room & tee bookings won

£0

Extra revenue booked

£0

Illustrative figures, one resort over a month. Real numbers vary — but the ledger is live, and the receipts are yours.

— The bottom line

At worst, it fills one more fourball a day. At best, it's the best hire you'll ever make.

One Chief of Staff and the team it brings — filling the tee sheet, the rooms and the function diary. On top of everything you already run.

Book a 20-minute demo → hello@cheifand.co

Every tee time and roombooked while you sleep.